Did You Know?
Phantom speaks both marketing and technical languages to help industrial firms achieve a successful online integration and convert leads to business opportunities that will eventually generate revenue. This also includes a deep understanding of the persona of decision makers from Construction and Real Estate, Oil and Gas, Manufacturing, etc. In fact, niche targeting can go even deeper inside an organization by categorizing the target department such as design, maintenance, operations, or procurement.
The Challenge
- 68% of B2B firms are still unable to apply a successful lead generation strategy for their businesses (Marketing Insider Group, 2020).
- Many firms prefer to capture high quality leads rather than large volume of irrelevant leads, which is why niche targeting is important.
- In new B2B settings, digitalization has become an essential part in the firm’s sales cycle. It has changed the definition of traditional sales approach in generating new businesses leads.
The Solution
- 93% of B2B buying processes begin with an online search (Marketing Insider Group, 2020).
- 83% of B2B marketers use content marketing to generate new businesses online (Marketing Insider Group, 2020). That is by sharing useful information with relevant customers, in a timely manner, at a mature stage, where the customer is interested in the firm’s solutions.
- Another way to generate leads, but in a passive manner, is using inbound marketing, it is a pull strategy that captures online leads by optimizing the website content, or hosting technical webinars, in order to convert online visitors into potential buyers.
