Did You Know?
On Social Media, many B2B marketing strategies, whether paid or organic, fail due to the lack of industry-specific background as well as understanding the business cycle and the target customer. In other words, different messages create different impressions in the reader’s mind which is why the message must be thoughtfully drafted and delivered by the firm’s social media content, design, or keywords.
The Challenge
- Not all social media platforms will generate equal leads to B2B firms, it depends on the nature of business and the availability of their target audience.
- Industrial firms in B2B settings are unable to identify and measure social parameters that are important for their business, numbers make sense only when associated to a certain benchmark.
- Many B2B companies implement B2C digital marketing strategies on social media platforms, resulting in a misleading brand image and generating irrelevant leads.
The Solution
- When it comes to B2B social media selection, Facebook has more B2B users than LinkedIn. On the other hand, 46% of B2B websites traffic are driven from LinkedIn with 80% of leads generated, making LinkedIn an essential social media channel for B2B firms across all industries (Hubspot, 2020).
- It is important to understand the target audience persona, learn to speak their customers’ language, and finally publish the advertised message.
- In 2020, 78% of salespeople engaged in social selling were outselling their peers who are not (Hubspot, 2020).
